About Author: Natalia Mæhle

Natalia Mæhle is an Associate Professor at the Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences. She has a PhD in Marketing from the Norwegian School of Economics. Dr. Mæhle is an expert in branding, consumer behavior, innovation and digital economy. She has widely published in the highly ranked international research journals and is a regular speaker at the international and national conferences.

Posts by Natalia Mæhle

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