About Author: Jaakko Mikkonen

Description
Jaakko has over 10 years of experience as both analyst and manager of various analytics teams from If P&C Insurance. He is particularly passionate about customer analytics and analytical CRM. On September 1st, Jaakko will be joining Norrøna Q - a newly established company focusing on accelerating innovation in the Norrøna group, a Norwegian outdoor clothing brand.

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