Bert Brijs, Managing Partner, Lingua Franca Consulting
In your opinion, what was the most important thing that happened within BI/ Analytics in 2016?
- I notice three interacting trends: first, Microsoft’s growing commitment to Cloud Analytics which will drive the market further as AWS and Google respond accordingly, secondly the further growth of self-service BI and thirdly the organisation’s recognition that the data scientist’s workload and skill set needs to be distributed over a team instead of looking for the pink unicorn.
In your opinion, what will be the most important development within BI/ Analytics in 2017?
- Data governance, without a single doubt (and in its slipstream master data management and data quality management). But data governance will gain traction as self-service analytics forces data provisioning to become the trusted source, slowly but surely replacing the data warehouse as the single version of the facts within the next decade. To enable this, intuitive data governance tools like Collibra will empower the business to find its way in the myriad of source systems. You will hear a lot about semantic search and data wrangling in 2017.
There was a lot of talk about digitalization in 2016 – how do you think this will affect the market in 2017?
- The market in general will see high paid/high wage cost jobs under fire. Goldman Sach’s replacement of about six hundred of highly paid traders is just a harbinger of things to come in the lower wage cost brackets.
- The push for more AI based analytics, embedded in operational systems, sensor data capture systems (always wondered why we needed to rebrand it to “IoT”) will grow, enabling more automated decision making and automated execution in manufacturing and the service sector.
What new concepts do you think will emerge within BI/Analytics in 2017?
- I sincerely hope: none, if by “concepts” you mean the social construct of a phenomenon in real life. I am a bit weary of the multitude of categories in analytics which only provide business opportunities for journalists, conference organisers, analysts who make sure that there is always a quadrant for you to declare yourself market leader. But for the business decision makers this creates a lot of white noise, causing them to hire consultants to create some order in this chaos. (Why do I get visions of pyromaniacs posing as firemen?)
- Take three narrowly intertwined disciplines like data governance, data quality management and master data management. You simply cannot talk about one without taking the other two into account. I hope analytics will go the same way CRM has gone, consolidating categories like sales force automation, direct marketing, customer service, marketing automation, case management, telemarketing etc…